|
Description
The satisfaction, loyalty, and reference ability of customers directly affect
corporate growth and profitability. Measuring and managing them are crucial
to effective day to day operations and long term strategic planning. Knowledge
of customers' perceptions and attitudes about an organization's business
will greatly enhance its opportunity to make better business decisions.
The Customer Survey developed by RAC can be customized to your businesses
key elements of customer service. Usually, the questionnaire has 40 or more
questions in five different sections. Feedback includes: demographics in
terms of areas of responsibility, type of customer, sex, age, length of
time with present company, and length of time as a customer; the importance
of various aspects of customer service; a rating of Customer Service Reps,
Sales People; Production People; and/or Technical Support People; and open
ended questions on the most critical service issues.
RAC uses a proven process that guarantees at least a 40% return of questionnaires.
Applications and Benefits
Learn: |